Phoenix Rising
In 2012, Philadelphia Insurance Companies (PHLY) unveiled a new Content Management System (CMS) for its marketing team and an updated visual design. By the start of 2017, this magic gave way to the popularity of mobile devices and complaints from the marketing team that the CMS experience was slow and complex to use.
I was part of an ambitious project to redesign the PHLY customer experience.
I have omitted confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of PHLY.